My name is Annette Pfeffer. I am from Cologne, Germany. I studied design and marketing.

With more than 20 years of experience in different fields of the digital space & media business, I worked in several areas of Design (Graphic/ Brand/ TV /Web/ UX) as well as a Developer, Editor and Digital Creative Director for an international advertising Agency.

While I travelled and worked remotely around the world from 2013 onwards, I expanded my skills by underwater archaeology and sailing as I took part in an expedition in search of sunken shipwrecks in the Kingdom of Tonga.

From 2014 on I have also been part of the management team for the relaunch of the Golden Globe Race, a retro sailing race around the world, where I was involved and working on from the first moment of creating the idea and initial concept until the start of the race in July 2018.

1997 I started as an intern in San Francisco for a local marketing company. One of the clients I was very excited about to work for has been the Australian rock band INXS. Shortly after I arrived the lead singer past away so my job was to create a memorial page. This was the first website I ever worked on. After this I decided only to do funny projects with happy clients. So far this concept has turned out great: Nobody died afterwards.

I am travelling the world as a location independent professional and prefer to be where the weather is nice and the ocean not far. I love to set up my office close to the beach inspired by the waves, the places I discover and the people I meet. Since 2014 my base is in Ubud, Bali.



  • 1991 – 1994 Academy Stuttgart/ Mediadesign
  • 1994 – 1998 Business School Wiesbaden/ Marketing
Work I

  • 1997 – 1998 Webjungle/ San Francisco
    – Internship Marketing & Design
  • 1998 – 2000 Netzine Limburg CC/ Limburg
    – Realisation, Editor
  • 1998 – 2003 Holzfrei / Limburg
    – Founder, Design, Concept
  • 2003 – 2006 RTL Creation/ Cologne
    – TV Design
  • 2007 Endemol Germany/ Cologne
    – Editor
  • 2007 sevenload/ Cologne
    – Realisation, Editor
Work II

I can handle all creative aspects of a project, from the idea to execution but I can also fully understand, participate and even lead the technical aspects of the job.
  • Ideas & Concepts
  • Creative Consulting
  • Communication Strategy
  • Digital Strategy
  • User Interface/ Experience Design
  • Web Developing
  • Corporate Identity/ Branding
  • Social Media
  • Photography, Film and Editing
  • Digital Art