I am passionate about design, technology and travelling. I love to explore new ways in life and at work.
MY HEART IS BEATING DIGITAL
I create, design and build digital products.
CALL ME PEPPER
My name is Annette Pfeffer. I am from Cologne, Germany.
I studied media design and marketing. With more than 20 years of experience in different fields of the digital space & media business, I worked in several areas of Design (Graphic/ Brand/ TV /Web/ Software/ UX) as well as a Developer, Editor and Digital Creative Director for an international advertising agency.
Since 2013 I am travelling the world as a location independent professional and prefer to be where the weather is nice and the ocean is not far.
I love to set up my office close to the beach, inspired by the waves, the places I discover and the people I meet. Since 2014 my base where I always return to is in Ubud, Bali, Indonesia.
During this time I expanded my skills by underwater archaeology and sailing as I took part in an expedition in search of sunken shipwrecks in the Kingdom of Tonga.
From 2014 on I have also been part of the management team for the relaunch of the Golden Globe Race, a retro sailing race around the world, where I was involved and working on from the first moment of creating the idea and initial concept until the start of the race in July 2018. The next edition is about to start in 2022.
From 2007 to 2017 I hosted the Pecha Kucha Nights in Cologne.
I am also developing my own projects.
LET ME DO IT
In a fast-changing time, I am constantly expanding my knowledge and adapt to the latest technologies and developments.
I can handle all creative aspects of a project, from the idea to execution but I can also fully understand, participate and even lead the technical aspects of the job.
CREATIVE CONSULTING/ CREATIVE DIRECTION
From the initial design of your company to the implementation of any creative digital tools you need, such as your online presence or application, new implementations, rebranding, relaunch, I am at your side both in an advisory capacity as well as in production.
I can coordinate your entire project and manage the quality process, as well as assemble or lead teams depending on the size of your project.
STRATEGY & STORYTELLING
I develop classic, digital and social strategies as well as storytelling concepts across all touchpoints.
WEB/ APPLICATION / SOFTWARE
I create the user experience for your site, shop, application or software.
For smaller projects I also take over the complete technical implementation from setting up the server, setting up the CMS, design up to content filling and maintenance instructions. In this area, I am mainly specialised in WordPress.
I offer creative content production for all channels, Design for classic and digital needs, Illustration, Branding and CI.