MIss Pepper

Hi, I'm Annette Pfeffer - friends call me Pepper.

As a multidisciplinary creative, I am passionate about shaping the future by combining design, technology and storytelling. My work explores the possibilities at the intersection of creativity and innovation. I specialise in design and storytelling, envisioning a future where technology and human narratives converge. Through embracing new approaches, I strive to create experiences that forge meaningful connections and redefine our interactions with the world.
↳  Shaping a Human-Centered Future with AI

I believe in a future where AI enhances human creativity, empathy and collaboration, opening doors to possibilities we are only beginning to understand. But the responsibility to ethically navigate this future rests with us - to steer technological progress towards outcomes that enrich humanity and uphold our shared values.

↳  My Journey
My career has been shaped by curiosity and a desire to think outside the box. Emerging from San Francisco's tech boom as an early digital pioneer, I have worked across multiple industries, including TV stations, broadcasting companies, digital transformation agencies, technology start-ups and international advertising networks. I have served clients from a range of sectors, including automotive, telecommunications and healthcare. This cross-industry experience has given me a unique insight into how different sectors approach innovation and problem solving.

I have always been drawn to life's unexplored paths, whether that involves creating digital experiences, experimenting with new technologies, art and media, or embarking on bold adventures. Some of my most memorable off-the-beaten-track experiences include joining a treasure hunt expedition in the South Pacific, co-organising a global sailing race, and building a yacht club on a remote island in the Kingdom of Tonga.

I hosted Pecha Kucha Cologne for 10 years, providing a platform for creative individuals to share their ideas and stories. My travels have taken me around the globe, and I spent a decade in Indonesia, where I was deeply inspired by the culture and environment.

Now based back in Europe, I draw on this diverse experience to imagine and build tomorrow's possibilities. Whether I'm developing speculative AI scenarios or consulting on emerging technologies, I bring the perspective of someone who has always been comfortable operating at the edge of what is known.

When I'm not engineering the future, you'll find me in nature, especially near or in the ocean, where I do my best thinking.

↳  Vita

2023 - Present
Founder, EmoSynergy Lab - Artistic collective and speculative futures lab (Germany)
Pioneering research into AI emotions through speculative design and synthetic introspection.

2014 - Present
Creative Digital Consultant, pieceofpepper.com - Self-employed (Germany)
Providing strategic consulting for digital creative transformation and emerging technologies across multiple industries.

2018 - Present
Creative Consultant, Golden Globe Race - Freelance (France/ worldwide)
Creative and strategic consulting for the legendary solo sailing race around the world.

2014 - 2018
Creative & Digital Director/Manager, Golden Globe Race (France/ worldwide)
Led brand development and digital strategy for the return of this iconic circumnavigation race.

2014 - 2017
Digital Manager, McIntyre Adventure - Kingdom of Tonga
Managed digital operations for maritime archaeology expeditions searching for sunken ships in the South Pacific.

2010 - 2013
Creative Director Digital, Grey Worldwide - Düsseldorf (Germany)
Led digital creative teams for international campaigns serving clients including Allianz, Seat, P&G, and GSK.

2007 - 2016
City Organizer, PechaKucha Cologne (Germany)
Organized 22 events with over 300 attendees each, providing a platform for creative storytelling and idea exchange.

2008 - 2009
Senior Concept Development, denkwerk (Germany)
Developed digital concepts and strategies for innovative client solutions for Nokia and BMW.

2007
Editor BMW-web.tv, sevenload GmbH (Germany)
Produced over 70 films for BMW's first global video platform, launched at IAA 2007.

2007
Editor, Endemol Germany (Germany)
Responsible for editorial content and daily show compilation for Big Brother 7.

2003 - 2006
TV Designer, RTL Television (Germany)
Created designs and information graphics for daily news shows.

1998 - 2002
Co-Founder, holzfrei - New Media Agency (Germany)
Built and operated a new media agency specializing in web development for small and medium enterprises.

1998 - 2001
Co-Founder & Editor, limburgCC (Germany)
Created one of Germany's early "netzines" - an innovative online magazine for local youth and city life.

1997 - 1998
Internship, International Marketing Company - San Francisco (USA)
Gained early experience in digital industries and startups during San Francisco's tech boom era.

Education
Computer Science, FH Cologne (Germany)
Business Administration / Marketing, University of Applied Sciences Wiesbaden (Germany)
AV Mediadesign, Media Design Academy Stuttgart (Germany)

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